Learn
Lead
Manage
Mindset
All

Bill Anderson ⁽¹³⁾

A designer, marketing technologist, and pretty decent human being, Bill helps the Fortune 500, venture-backed startups, and Arts organizations unleash their marketing technology.

A deep-dive into Adobe GenStudio: scaling content generation for Performance Marketing

On Calm Computing

Revenue Enablement Design

What is a Revenue Enablement Architect?

Revenue Enablement Design

Beyond Martech siloes: Thinking about the full Revenue Enablement Architecture

Healthcare and Life Sciences

Personalization in Healthcare: A Conversation with Kate McAdams

On Calm Productivity

Healthcare and Life Sciences

72 hour rollout from FDA approval — A conversation with Ava O’Keefe

A designer’s take on GenAI

Tasks and timelines for merging an acquired company’s martech systems

1
2
Next

About

We’re rethinking the Revenue Enablement Chain from design brief to closed-won. We talk strategy, demand generation, content ops, marketing automation, and demand center. We laugh, we cry, we grow our careers in this crazy space.

Contact

Bill Anderson twisty@twistyfunnels.com

Links of note

The images, WTF?

©2025 No Padding Press